AI assurance · Government, culture & creative

Getting AI across
the last ten per cent

Prototypes are easy now. Putting AI into work that gets published, procured and held to account is not. I help government agencies, cultural institutions and creative studios assess the risk, prove where their content came from, and ship AI work they can stand behind.

Twenty years across government digital and experiential production · Sydney, working globally

Geoffrey Emerson
Works with Government agencies Cultural institutions Broadcasters & publishers Agencies & studios Brands NGOs

The rules for AI-generated content arrived this year

Europe

EU AI Act, Article 50

Transparency obligations for AI-generated and manipulated content apply from August 2026. If your work reaches European audiences, synthetic images, audio, video and text need to be disclosed — and marked in a machine-readable way.

Australia

Commonwealth AI policy

Australian Government agencies now face mandatory requirements — AI impact assessments, staff training and Chief AI Officers — with full compliance due by December 2026. State agencies and their suppliers are following.

Everywhere

Content Credentials go mainstream

C2PA provenance is now signed by phones and cameras, written by Adobe's tools and major image models, and coming to Chrome and Google Search. Your audience will increasingly be able to see how your content was made.

A summary, not legal advice. Check current guidance for your own obligations.

01

AI briefings

A clear, grounded briefing for leadership teams and staff: what AI changes in your sector, where the real risk sits, and what your obligations are now. Built for audiences who need clarity, not hype.

$5K

per briefing or keynote

  • 60–90 min keynote or leadership briefing
  • Tailored to your sector and obligations
  • Supports foundational AI training
  • Remote or in-person

03

Assurance & delivery

Hands-on work to close the gaps: governance and policy, provenance signing in your production pipeline, transparency statements and human-oversight workflows. A senior practitioner in the room, building alongside your team.

$35K

per engagement (6–8 weeks)

  • AI policy & governance setup
  • Provenance signing in production
  • Transparency statements
  • Delivery oversight & handover

AI risk assessment template

The template I use to start an assessment, written for organisations that publish. Work through it with your team, then print it or save it as a PDF.

Get the template →
  • AI use-case inventory
  • Data, IP & vendor terms
  • Content provenance & disclosure
  • Human oversight before publishing
  • Scored risk register & sign-off

20 October 2026

One graph of everything I've discussed

I asked for one graph of the conversations spread across my tools. Merging them was the useful part. Seeing what they had remembered was the uncomfortable part.

Read the essay →

Case study · October 2026

What I learned building Demon Monster

A generative-media product, taken from a demo to payments, a render pipeline and real people. The last ten per cent took as long as the rest. Customers were harder still.

Read the case study →

Podcast · Fridays

Singularity Weekly

About fifteen minutes with Jamal and Samantha. All-In and Moonshots are credited in the notes, and their audio is not played. For government agencies, cultural institutions, broadcasters and studios.

Listen →

I've spent twenty years delivering in environments where things have to work: digital services for government used by millions, and large-scale experiential production where there's no second take. Government, enterprise and the creative industries.

I also build. Demon Monster — a generative-media product that renders personalised video on demand and takes payments through Stripe — taught me more about where AI work actually breaks than any strategy deck. The demo is never the hard part. The last ten per cent is.

That's the work I do now: helping organisations that publish get AI across that line — assessed, provenanced, governed and shipped. Practically, not theoretically.

Based in Sydney. Delivered remotely, or on-site when it matters.

20+

years in government digital & creative production

3

sectors: government, culture & creative

1

generative-media product shipped end to end

AI

practitioner, not observer

Start a conversation

Tell me a little about what you're working on — a deadline, a pipeline, a policy you need to get right. I respond to every enquiry within two business days.

No commitment required. All enquiries are confidential.
Thanks — I'll be in touch within two business days.